Little’s have taken all of their experience and knowledge of coffee to create the best instant coffee you could imagine. It took three years of hard work to get all nine flavours just right, but now they’re available to the public through supermarkets such as Waitrose and online shops. Little’s use 100% pure Arabica coffee which is freeze dried to lock in all that great aroma and then it’s gently flavour with natural or nature identical flavours to give you an incredibly delicious drinking experience. I know, Little’s kindly supplied me with samples during the project for them.

New packaging labels for this prestigious coffee product range posed a question – photography or 3D illustration? Which method was the best solution for their new marketing material. Little’s chose 3D illustration understanding the overall benefits, cost savings and complete control of their product presentation.

No need for trips back into the photographers studio – a new angle or view is just a phone call away once the 3D model is approved. The 3D rendered images are quickly e-mailed and can be supplied to printers and designers at any size or format that’s required